TRUMP’IN BAŞKANLIK KONUŞMASINDAKİ KAVRAMSAL METAFORLAR

This study investigates how some conceptual metaphors in Trump's inauguration speech delivered 2017, contributed to the formation of political discourse. As is often case, by these speeches, elected presidents reveal their goals and explain visions national international arenas. Such presidential speeches aim persuade people convey targeted messages ideologies, using various linguistic tools impact masses substantially. Therefore, such are discourses with implicit explicit meanings, this language, unique words meticulously chosen, all possibilities language utilized. Accordingly, methods strategies developed each speaker, required be examined. Some studies have been carried out investigate connection between power, ideology through devices. Although deal stylistic features from many aspects, number related on limited. will help us better understand use persuasively. The was conducted pragmatically Critical Discourse Analysis (CDA) Lakoff Johnson's Conceptual Metaphor Theory (CMT). a result study, it clear that prepared skilfully voters, used direction distinctive cognitive devices for creating discourse strategies.